fka furtek komosa aleksandrowicz
The inital steps of the project were focused on idenitifying the brand values of the newly established entity. During the initial meetings three core terms came into view: extensive knowledge used as a base for innovation, partnership and openness, both in cooperation with the client and as a basis for company's culture & communication and a strong focus on providing effective and comprehensive solutions. Those soon sumed up in the internally generated motto: “Knowledge. Involvement. Results”.
Three vividly coloured squares, presented also as a cube, symbolize the integration of the teams; additionaly the colours were assigned to the three-part tagline to strenghten their visual connection to the symbol. These elements, along with fresh and modern typography provide a universal and flexible visual language.
Client: FKA Furtek Komosa Aleksandrowicz / Role: art direction & design / Date: 2009
Deliverables: logo / guidelines / stationery / promotional materials / ephemera / signage / website